The Entlebuch Adventure
The holiday organization REKA operates 12 holiday villages in Switzerland, which focus primarily on creating unique holiday experiences for families. Increasingly, these holiday villages are no longer differentiated solely by their location, but also by an individual theme. The visitor can experience this through different installations in the living, service, play and activity areas which gives each resort an individual character.
The Reka Holiday Village Sörenberg lets its guests experience, discover and above all touch the Entlebuch Biosphere in a natural, personal and comfortable way. In order to make this down-to-earth place of recreation and discovery even more visible on the market, Erlebnisplan developed a tailor-made staging concept for the "Wild Adventure Kingdom" together with the customer. The two main focuses of the project were the design of the holiday village as a fort and retreat in the wild nature as well as the development of its own Sörenberg story with different communication and game formats around the characters Rekalino and Rekalina. Erlebnisplan accompanied the project from the initial needs analysis and thematic positioning to the design, planning and implementation of the individual measures throughout the resort.