From experience to snapshot to memories...
Already honoured with the coveted Milestone Award, the Grand Tour of Switzerland is the newly launched touring product of Switzerland Tourism. On more than 1,600 kilometres of roads, 44 top attractions, 11 UNESCO World Heritage sites and 22 lakes combine to create a journey of discovery, full of experiences and memories.
All that it takes to capture the spectacular sights in a photo is a fitting frame.
Erlebnisplan developed the photo spots for Switzerland Tourism. In addition to experience aspect and design, the cost-effective serial production was a prerequisite for effective implementation and utilisation. On this year’s Swiss national holiday, the photo spots passed both selfie and acid test of memories created with flying colours.
Download the project summary here.